Writing, according to one definition, is “the activity or skill of marking coherent words on paper and composing text” or “the activity or occupation of composing text for publication.”
And that’s what I do — I put text on paper. I write because I love the written word, words I compose for publication, whether in a magazine or for you for your clients. But first, you probably want to see if I can write what you need plus a little about my style.
That’s what this section is all about–showing you some samples of my writing, including articles I have posted on LinkedIn as well as works which were created during professional development programs. Each one opens into a new tab for easy reading.
Enjoy, and I look forward to hearing from you. You can contact me here.
How I Write
Case Study
A case study about Circle of Success copywriter Laurent Duperval. Written for AWAI’s Case Study Mastery & Certification course taught by case study expert Casey Hibbard. My case study won the course’s spec assignment award.
TPAs and Marketing – Branding and Differentiation
Presents information TPAs can use to stand out of the pack when marketing their services. Published in the NIPA Strictly Business monthly newsletter.
Qualified Retirement Plan Audits for TPAs
Presents information TPAs can use to help themselves and their plan sponsor clients prepared for an employee benefit plan audit. Published on LinkedIn.
TPA vs. Recordkeeper: What’s the Confusion?
Discusses the difference between TPAs and recordkeepers and why there often can be confusion between the two. Published on LinkedIn.
Using White Papers and Case Studies in Your Marketing
Discusses how TPAs and advisors can use white papers and case studies to aid their marketing campaigns.
Bonnie and Clyde
Tells the story of the Bonnie and Clyde legend more than 80 years after they met their deaths. Written for a journalism class.
Where the West Was Won
Looks at Hollywood’s little-known back lot in the Alabama Hills below Mt. Whitney, California, and the little town of Lone Pine that supported the films and their actors. Written as a feature article for a creative writing class.
Professional Development Samples
Kinnear Office Furnishings
A sample case study telling the story of how an office furniture store increased their new contacts. Written for a B2B writing course by American Writers and Artists Institute (AWAI).
Phased Retirement
A sample white paper discussing retirement plan phased retirement issues and how they can be resolved. Written initially for a plan sponsor with proprietary information; rewritten as a topic for a fictitious company.
Pecan Lodge
A sample long-form sales letter about a famous Texas BBQ restaurant in Dallas, describing the setting and menu. Written for the Accelerated Companion Series course by American Writers and Artists Institute (AWAI).
Published Articles
Quaker Awakening
An article written for and published by American History magazine in its April 2021 edition. The topic was how Quakers went from slave-owners in the late 17th century to abolitionists over a period of 100 years.
Andrew Jackson Downing
An article written for and published by American History magazine in its December 2019 edition. The topic was 19th-century pioneer landscape architect Andrew Jackson Downing and the impression he left on American design.
Loren Janes: A Stuntman’s Stuntman
An article written about legendary stuntman Loren Janes with tales from his stunts and life. Published on the Lone Pine, California, Film Festival website in August 2014.